Get Focused

Press Releases


Casper the Friendly Ghost to Support Sight For Students.

RANCHO CORDOVA, Calif., September 13, 2000 - Some kids don't have a ghost of a chance when it comes to getting proper eye care. But not when Casper's around!

Sight for Students, a program of Vision Service Plan's Altaireyewear and the Entertainment Industry Foundation, is partnering with The Harvey Entertainment Company to stress the importance of proper eye care for children and raise awareness of Sight for Students as a resource for those who cannot afford care.

As part of this partnership, a special Sight for Students eye care message featuring celebrities Jamie Lee Curtis, Mark Harmon and Steve Guttenberg will appear on every video cassette of the new, all CGI feature "Casper's Haunted Christmas" being released this Halloween through Universal Home Video.

Additionally, a Casper tip sheet that outlines signs of possible vision disorders will be made available for distribution to more than 3,000 Sight for Students community partners and Vision Service Plan's network of more than 18,000 doctors

Altaireyewear has developed a special Casper frame case that will be offered beginning October 31 with every purchase of a children's frame from VSP's Celebrity Eyewear line. Cases are black with a Casper logo and will be available while supplies last. Profits from the sale of Celebrity Eyewear benefit the Sight for Students program, which provides free eye care and eyewear for up to 50,000 low-income, uninsured children across the country each year.

To download your Casper activity page and tip sheet, click
here

# # #

About Entertainment Industry Foundation (EIF):

Founded in 1942 as the Permanent Charities Committee, the Entertainment Industry Foundation has enriched the lives of thousands of people in need by fostering and coordinating the entertainment industry's philanthropic efforts. These outreach efforts have addressed critical issues and improved the quality of live through support services, targeted research, education and prevention programs. EIF is a California-based 501(c)3 non-profit company.

The Harvey Entertainment Company is a diversified entertainment group engaged in the management and exploitation of branded characters through merchandising, licensing and all entertainment media. The Harvey Classic Brand includes Casper, the Friendly Ghost, Hot Stuff, Richie Rich, Little Audrey, Wendy the Witch, the Ghostly Trio and hundreds more.

 

 

| Contact Us | VSP | Altaireyewear |

 

julio nico & noey leon family tommie
VSP®all rights reserved. Terms of Service Privacy Policy Webmaster Accessibility